Independent Chinese Restaurant Brand development
Independent Chinese Restaurant Brand development
The Project
We developed an elegant brand identity for this Chinese restaurant that transcended typical sector clichés, subtly evoking cultural elements through considered imagery and typography choices to create a more sophisticated and memorable presence.
A refined palette of red, gold and black created a premium aesthetic, while practical applications—including lightweight menus and branded towels—balanced operational efficiency with style. The comprehensive package extended to coasters and window graphics, ensuring a cohesive brand experience throughout the venue and its takeaway packaging.
Our design approach supported a contemporary interior scheme that thoughtfully referenced traditional Chinese cultural elements. Careful attention to lighting and space planning created an adaptable environment suitable for casual lunches, business dining, and evening meals.
The brand extended beyond the restaurant through a curated collection of original products, available both in-house and through selected local retailers, creating additional revenue streams and broader brand recognition.
The complete brand package, including style guides, is available for purchase.
Looking to create a distinctive identity for your restaurant? Contact DK Design to discuss how we can help your brand stand out in a competitive marketplace.
like this brand design?
This is a concept and is available for purchase either as a turn key solution with everything included to get you started today or as the basis of your new brand, off the shelf and with a few modifications – ready to go fast and saving you valuable time and money when you are just starting out.
Take the stress out of design and purchase this brand package for a one off fee. It includes, colours, fonts and usage instructions as well as concepts for use across multiple items important to your success.
The complete brand package, including style guide and assets, is available for purchase, with bespoke modifications made for your business we can quickly tailor the branding to your needs.
purchase this distinctive identity for your business at an affordable price
get started quickly with your business venture
A METHOD TO FOLLOW
WORKFLOW OVERVIEW
I love to work on design concepts, branding and art direction. My love of solving problems, looking for new angles and finding a unique approach floats my boat. I also have a background in web development, particularly implementing Web and E-commerce solutions for businesses and individuals of all sizes.
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LOGO DESIGN PORTFOLIO
TESTIMONIALS
KIND WORDS BY CLIENTS
It’s a real pleasure to work with Douglas. He’s very good at seeing the bigger picture when it comes to helping a company achieve its marketing objectives and he comes up with some great design concepts. I look forward to working with him again on future projects.
ROSIE HAMILTON
BEES KNEES MARKETING
Douglas knows his trade. His passion for design and presentation is palpable and he has the range of skills to bring your ideas to life.
DAVID O’MARA
MARKETING AND COMMUNICATIONS