Brand strategy sounds like something only companies with marketing departments can justify. In practice, it is the set of decisions that explains who you are, who you serve, and why somebody should choose you rather than the business two streets away. Small businesses make those decisions whether th…

Everyone hates their own photo You’re not alone in that. Every client I’ve ever worked with has said the same thing. Being in front of a camera feels uncomfortable, awkward and, if we’re honest, a bit exposing. It’s hard to relax, and even harder to feel like the final image truly represents you. Th…

Why the Bathroom Might Be the Most Important Room in the age of the selfie This morning I was watching the news — as I tend to do, seeing what’s going on in the world. It’s always a mixed bag: awful things, hopeful things, relentless things. Here in North Devon, though, there’s a kind of […]

In an era of rapid technological advancements and evolving social values, the influence of younger generations on branding has never been more profound. As we move into 2025, both Gen Z (born between 1997 and 2012) and the emerging Gen Alpha (born from 2013 onwards) are redefining how brands communi…

In an era of rapid technological advancements and evolving social values, the influence of younger generations on branding has never been more profound. As we move into 2025, both Gen Z (born between 1997 and 2012) and the emerging Gen Alpha (born from 2013 onwards) are redefining how brands communi…