PORTFOLIO DIY Store Brand Identity
Colours Paint Shop
The Project
We developed this vibrant brand identity for a DIY retailer, creating an eye-catching design that delivered both visual impact and practical functionality. The distinctive dark background proved particularly effective on delivery vehicles, whilst providing a strong foundation for the broader colour palette.
The versatile colour system we created served a dual purpose: making a bold statement in the marketplace whilst offering practical navigation within the store environment. Different hues were strategically employed to designate specific product areas—from paint supplies to repair equipment—helping customers navigate choices with confidence.
Our selection of bright, approachable colours created an optimistic and engaging retail atmosphere, moving beyond pure price-based competition to forge deeper emotional connections with customers. The complete scheme presented DIY projects as accessible and inspiring rather than daunting.
This project demonstrates how thoughtful branding can both attract customers and enhance their shopping experience. The complete brand package, including style guides, is available for purchase.
Looking to revolutionise your retail presence? Contact DK Design to discuss how we can help your brand make an impact.
like this brand design?
This is a concept and is available for purchase either as a turn key solution with everything included to get you started today or as the basis of your new brand, off the shelf and with a few modifications – ready to go fast and saving you valuable time and money when you are just starting out.
Take the stress out of design and purchase this brand package for a one off fee. It includes, colours, fonts and usage instructions as well as concepts for use across multiple items important to your success.
The complete brand package, including style guide and assets, is available for purchase, with bespoke modifications made for your business we can quickly tailor the branding to your needs.
purchase this distinctive identity for your business at an affordable price
get started quickly with your business venture
A METHOD TO FOLLOW
WORKFLOW OVERVIEW
I love to work on design concepts, branding and art direction. My love of solving problems, looking for new angles and finding a unique approach floats my boat. I also have a background in web development, particularly implementing Web and E-commerce solutions for businesses and individuals of all sizes.
OTHER PROJECTS
LOGO DESIGN PORTFOLIO
TESTIMONIALS
KIND WORDS BY CLIENTS
It’s a real pleasure to work with Douglas. He’s very good at seeing the bigger picture when it comes to helping a company achieve its marketing objectives and he comes up with some great design concepts. I look forward to working with him again on future projects.
ROSIE HAMILTON
BEES KNEES MARKETING
Douglas knows his trade. His passion for design and presentation is palpable and he has the range of skills to bring your ideas to life.
DAVID O’MARA
MARKETING AND COMMUNICATIONS